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Benut je hele omzetpotentieel met een optimaal betaalprocesIn Client experience, Conversion
The checkout is no longer merely transactional – it’s an essential part of the brand experienceIn Conversion
Merchants Offer Dozens of Features to Get Shoppers to Buy, Here Are the 10 That MatterIn Conversion
Green Dot Says Speed, Not Swag, Wins Customer LoyaltyIn Client experience, Conversion
How Product Drops Keep D2C Brands ProfitableIn Payment provider
Reimagining checkout: The future is check-in
E-commerce retailers often consider the checkout experience an afterthought. After all, the customer has already found the product and decided to buy. All retailers need to do is ensure the customer’s payment goes through smoothly, right? However, retailers...
Macro vs. Micro Conversions
Summary: Macro conversions are desired user actions that directly contribute to your business's primary goals. In contrast, micro conversions are user actions that precede macro conversions and occur more frequently. Product managers and digital marketing...
Embedded Finance’s Next Stop Is B2B Commerce
Wind the clock back just a few years, and online transactions were a disjointed experience. After filling a cart at a merchant’s site, upon checking out a user would be directed to another website to enter the same payment details. Cart abandonment inevitably...
Moving Past Wallets to Digital Identity Payment Credentials
Consumers want what they want, how they want it. Consequently, when it comes to payments and commerce, businesses that can adapt to their needs and offer convenient ways to pay are best positioned to win in the long run. Case in point: digital wallets. The...
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The Current State of E-Commerce Product Page UX Performance (15 Best Practices) – Articles – Baymard InstituteIn Client experience, Conversion
Pre-Purchase Testing, Flexible Payments Shape Future of RetailIn Client experience, Conversion, Online checkout, Technology
The 2025 retail playbook: how to create a winning ecommerce strategyIn Client experience, Conversion
Cart Abandonment: 3 Ways to Reduce It with Better Checkout ExperiencesIn Conversion
Leveraging BFCM insights for year-round marketing successIn Client experience, Conversion