• PayPal is introducing improved features and attracting new users.

  • It’s building up its branded checkout business and raising prices on its unbranded business to widen margins.

  • PayPal stock is trading below its three-year averages.

  • 10 stocks we like better than PayPal ›

It hasn’t been easy to be a PayPal Holdings (NASDAQ: PYPL) shareholder during the past few years. The fintech giant had a distinct advantage over rivals going into the pandemic, but since then it has been searching for a new way forward after growth slowed. It’s taking a long time, and investors are losing patience. After some up and down periods, the stock is trading now at roughly the same level it was three years ago, which means none of the actions it has taken have delivered results or impressed the market enough to bring the shares back to life.

After the lethargic performance, PayPal stock is trading at a cheap valuation today. Is this an incredible opportunity to buy on the dip and get set up for life?

With 436 million active customers worldwide, PayPal is the leader in digital payments.

That gives it a huge opportunity to expand as the share of transactions happening online keeps rising. E-commerce is still growing as a percentage of retail sales, and PayPal is responsible for a percentage of overall payment volume online. Each percentage point increase in digital payment volume amounts to hundreds of billions of dollars, providing organic growth opportunities for PayPal. According to Statista, global digital payments transaction volume is expected to surpass $20 trillion this year and grow at a compound annual rate of 13.6% through 2030.

Image source: Getty Images.

PayPal has lagged during the past few years as younger and more agile companies have released improved payments features that provide better user experiences than PayPal’s legacy interface. PayPal responded by hiring a new chief executive officer, Alex Chriss, to fine-tune its strategy and get back in the game. Since he came on board in 2023, PayPal has released many new features to compete, such as one-click checkout and express checkout. The new interface is now available for more than 45% of transactions. Management’s new strategy involves a pivot from being a payments company to being a commerce company — one that provides a more holistic offering for merchants and shoppers, and connects all of its parts for a unified growth model. For example, its Venmo digital payments service is very popular among its users, and PayPal has issued a Venmo debit card to activate that platform for easier use when shopping. The number of active Venmo debit card users increased by 40% year over year in the first quarter.



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